PARAGON STUDIOS
PRE - PRODUCTION
Strategic planning and creative development that lays the foundation for seamless execution.
TELEVISION · DOG SUPPLEMENT COMMERCIAL
SERIES SYNOPSIS
Our company was contracted to produce a commercial campaign for a healthcare brand centered on the story of a dog and its owner growing up together while maintaining an active, healthy lifestyle through the use of a wellness supplement.
The concept followed both characters across three stages of life—puppy to senior dog and child to adult—highlighting the lifelong bond between pet and owner and the role of preventative health and wellness throughout their journey.
PARAGON'S ROLE
Working within an accelerated timeline of less than one month, we managed and executed the entire pre-production process from concept development through production readiness. One of the project's primary challenges was sourcing three dogs of the same breed and similar coat characteristics to convincingly portray puppy, adult, and senior life stages, alongside casting three actresses capable of representing the same individual across childhood, adolescence, and adulthood.
Our team secured and coordinated two filming locations, cast all talent and animals, collaborated with the director to develop a comprehensive shot list and production plan, arranged on-set catering and crew services, managed logistics, scheduling, permitting, location agreements, and production compliance requirements, and ensured all operational needs were met. Despite the ambitious scope and condensed schedule, the project was delivered on time, on budget, and with every production milestone achieved according to plan.
The final campaign not only fulfilled the creative and logistical demands of the brief but exceeded client expectations, demonstrating our ability to solve complex production challenges under tight deadlines while maintaining a high standard of execution. The finished spot stands as a testament to the value of meticulous planning, resourcefulness, and experienced production management—and the results speak for themselves.
DIRECTOR
Cody Rheault
PRODUCER
Hayden W. Larson
CLIENT
VETERICYN / INNOVACYN
CATEGORY
Commercial
01
Creative Development & Production Planning
Transforming concepts into actionable production strategies that align creative vision, budget, and execution.
03
Location Scouting & Management
Finding and managing locations that elevate the visual narrative while meeting logistical and production requirements.
05
Permitting, Compliance & Risk Management
Navigating permits, agreements, insurance requirements, and production regulations to keep projects protected and on track.
02
Casting & Specialty Talent Sourcing
Identifying and securing the right people, animals, and specialty talent to authentically bring stories to
life.
04
Production Logistics & Operations
Coordinating schedules, vendors, crew, equipment, and resources to ensure efficient and seamless
productions.
06
End-to-End Project Management
Overseeing every stage of production from initial planning through execution, ensuring projects are delivered on time, on budget, and beyond expectations.